Thats what this post aims to help you find out. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. Here are several practical yet effective strategies you can use: Sponsored social media content The amount of content online can drown out anything your brand can put out. Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. 2. Ainfluencer is the best Instagram influencer marketing platform that lets brands and brand ambassadors meet and make deals. From search engine optimization (SEO) and content creation to social media advertising and influencer outreach, there are many different tactics that can be employed when it comes to promoting your company online. Reviews. That makes it cost-effective. While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on yours. Suppose you had an e-commerce brand selling socks or speciality coffee. However, it can be a more effective way to reach potential customers. Integrated campaigns often feel less sales-y than other forms of influencer marketing campaigns. What it's good for: Selling, launching a new product. Review and refine your influencer marketing strategy. A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags youve predefined. This type of marketing is becoming increasingly important for businesses to understand, as it can be a . Brands partner with influencers to create content that mentions the companies products and often shows influencers using them or talking about them. Product and content . Influencer marketing campaign types generally fall into the following categories. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. Just follow me and @teamseatgeek, share to your story, and tag a friend in the comments! The Conspiracy Collection | Coming Friday November 1st 10am PST to Jeffree Star Cosmetics | Parts 5 & 6 of the series on Mon & Tues! It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. If you need to generate more leads or sales, an affiliate campaign can be a cost-effective, high-exposure solution. The biggest downfall of this influencer marketing example is that youll typically have to give the influencer your password. Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. Each one of them come with their own pros and cons that you must evaluate carefully when putting together your influencer marketing strategy. These individuals have already earned a devoted group of fans, which offers you the opportunity to get your brand in front of an eager audience and drive more sales. Definition: Brands send out . Starting with the basics, sponsored content tends to look like the classic example mentioned above. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. However, with over half a billion users, LinkedIn is number Meet Liza Koshy Liza Koshy is a 23-year-old YouTuber and Actress from Houston, Texas with a large following on social media. In this type of influencer marketing campaign, a brand gives influencers their products or services as a gift and in return, the influencer records an unboxing video or simply puts up a review of their experiences on their social media handles. During the video he takes viewers through the process of unboxing a beatiful personalised package by our clients. Types of influencer marketing campaigns: Discount Codes and Affiliates. Influencer marketing is an essential part of many brands' effective digital marketing strategies. While they were there, both influencers freely posted photos of their time there, encouraging people to check out the video game company. Influencer marketing takes many forms. In many cases, youll increase your social media engagement, drive website traffic, and boost your brand exposure. Gifts. The benefits include increased traffic to your brands site, leads and conversions. Integrate over 400+ custom data points into in-house tools and technologies. They are among the great influencer marketing tactics to incentivize the audience to make a purchase. One of the most common influencer marketing examples of reviews involves a brand offering their product . Essentially, your brand creates a specific hashtag about a new product or service, sale, contest, etc. Hence Im over the moon to share these moist #vegan seasonal apple breakfast muffins in collaboration with @deemuesli today. Affiliate links are posted on social media by an influencer, and when someone clicks on the link and buys the product, the influencer gets a commission. Sponsored Content 2. The influencer appears at the event and promotes it on social media in advance, as well as during and after it. Then, you can use influencers to build campaign momentum and drive awareness by posting content and using your hashtag. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . You can find the full recipe on the blog, link on stories for ease, in my profile and here https://thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli . For obvious reasons, youll need to make sure theres a high level of trust. However, here are some Influencer marketing examples. Then, identify which potential strategies and social platforms will help you get there. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. Product Placement: The easier the process it is for audiences to enter the competition, the better. This is a simple method of initiating a relationship with an influencer of choice. Reviews8. Micro influencers with 10k100k followers3. In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. An example of this is plant-based food blogger Kimberly Espinels partnership with Dee Muesli. According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. . Event Activations11. For example, if you own a supplement brand, you might work with an influencer on their moving house tour video. Instead of the one-off types of campaigns weve seen with the other influencer marketing examples, some brands have worked closely with influencers to co-create products or content. Host brand experience (HBE) events are among the other types of influencer marketing campaigns in which a company invites a group of social media influencers to an event that is designed around the companys product or service. From there, the brand will. (Keep in mind though that some influencers have built their brands around unboxing and reviews, like Jeffree Star, so they may be receiving products through other means than a partnership.). Pre-release campaigns9. . Buy this muesli so you can make these awesome muffins.. So, if you do plan to run events consider inviting influencers along to boost numbers and share the event to increase coverage on social channels. Influencers work with brands to promote products on their already popular channels (including blogs, YouTube, Instagram, and more). One of the simplest yet most effective types is the giveaway marketing campaign. When you work closely with an influencer, you might want to offer them the chance to take over your social media. Mediakix conducted a study on influencer marketing and collected some interesting figures. Micro influencers usually have anywhere between 2000-50000 followers online. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. On this page 1. Affiliate and Discount Codes 4. #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. Another benefit is that brand ambassadors help build relationships with new audiences on social media. But about 70% of them stated that they would rather campaign-based influencer marketing. Let's start with the basics. This is especially true when the process is simple for audiences to enter and win. Daniel Wellington. You, as a brand, can make descriptive ads about your brand and specify the details and the types of influencer marketing campaigns you want, and then explore and find influencers through Ainfluencers search filters such as gender, location, number of followers, etc., and invite the most related ones to work with your brand. Host Giveaways. Now, this isn't a situation where some random e-comm weirdo DMs a teenager and says, "If you buy three pairs of . In these cases, they may be getting these items through other ways than an influencer marketing partnership.). While on your account, the influencer could share how they use your products throughout their day, host a Q&A, and more. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. Pro tip: Use affiliate links to track influencer-driven conversions. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Pay influencers securely and manage your campaigns. Top 13 influencer marketing examples 1. Sponsored Social Media or Blog Content. Marketing platforms: And the last easy and quick way to find influencers or brand ambassadors is to use marketing platforms. 2. In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. For example, beauty influencer Jaclyn Hill created an eyeshadow palette in collaboration with the international makeup brand Morphe. Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. Here is an example of a sponsored post by Selena Gomez: A post shared by Selena Gomez (@selenagomez). Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. 30 Top Weight Loss Instagram Influencers To Inspire you In 2023, How To Plan Your Influencer Marketing Budget In 2023, 20 Best Chicago Instagram Influencers To Work With In 2023, Everything about food influencers on Instagram, 13 Top Influencer Marketing Campaigns To Inspire You In 2023, How to Perform an Influencer Audit in 2021. user-generated content campaigns. When followers use the code, they receive a discount on their purchase. Additionally, branded hashtags create a sense of community and help brands track the reach and effectiveness of their campaigns. The first, most obvious type of influencer campaign is having influencers share content related to your brand on their channels. Whenever a person makes a purchase after clicking on an influencers link, the influencer in question will receive a commission. This type of campaign can be very effective in building awareness for a brand or product as you can reach a new audience who may not be following the influencer on social media. They help update your brand image and make it relevant to untapped markets. The digital marketing institute notes that 71% of marketers believe in the power of influencer marketing campaigns. For employment-related opportunities, visit our careers page. Shane Dawsons recent. Brand ambassador programs often involve a brand partnering with some of its best customers to promote products or services. With gifting, brands partner with influencers, giving them products to try and to mention or review on social media. Product seeding & Unboxing. Below is a video of Jacques Slade unboxing a reviewing a media kit sent to him by Jordan Brand. Its a great opportunity to get press for a brand using creative promotions. Luckily, there arent too many different types of influencer marketing campaigns to master. Engaging with the brand outside of the post, like: Liking or following the brand on their social media channel(s), Going to the brands website to sign up via a form or mailing list, Submitting photos, stories, or other types of entries to be judged by the brand. In this article, we will explore the 8 types of digital marketing that are used by businesses today. The easier the process it is for audiences to enter the competition, the better. A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. By using our website, you agree to our privacy policy. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. One of the benefits of this type of campaign is that brands pay influencers based on sales. Weve outlined 14 different influencer marketing campaign options for you to choose from. Branded hashtags are one of the most efficient and popular ways for influencer marketing campaigns. Nano, micro, macro and mega (celebrity) influencers all serve different purposes but most importantly, different price points. Macro influencers can have anywhere from 50,000 to 500,000 followers. But theres good news if you have a Snapchat: the platform has actually created a feature that lets your account post takeover stories without giving strangers your login info! Influencer marketing campaigns can take many forms, but all share one common goal, which is identifying and engaging with key social media influencers who can help promote your products or services. But as you might guess, this can go wrong or run into ethical issues pretty quickly. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. One of the most popular influencer marketing examples is sponsored. Our biggest tip: Go with micro-influencers. This is a type of influencer marketing campaign where the influencer can serve as a face of your brand, just like celebrities do in traditional advertising. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. Like how plant-based food blogger Kimberly Espinel partnered with muesli brand Dee Muesli to come up with original recipes using their product. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. Macro influencers work best for: Brands who want to extend their social reach and have budget to support this working with high-profile influencers. In this example, David Dobrik teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. This will ensure the content doesnt sound too ad driven. Heres What I Learned. Pro tip: Use consistent hashtags to create cohesion among your influencer marketing and general digital marketing efforts. Repetition keeps your brand at the top-of-mind for the influencers audience, Frequent promotion allows you to show the versatility of your brands offerings, A stronger relationship with the influencer allows for more trust, credibility, and authenticity in the content, in your marketing strategy, which generally relates to less uncertainty and more convenience, While the first five tactics involve your product showing up on an influencers page, this involves an influencer showing up on your products page. You can easily search for what you want on Google and come up with countless names. They can be used to increase sales, get more website visitors, or even create new customers. When creating a discount code for an influencer marketing campaign, its essential to ensure that the code is unique and not used in any other campaigns. 2023 IZEA. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. Whos the best ecommerce hosting provider out there? You want to work with influencers who have an audience that might buy your products. The premise of these videos is that the influencer has never . You give 10 influencer a unique code for them to share. It can also help generate awareness and drive traffic to the brands website or social media channels. Depending on the platforms your audiences use and your product or service offerings, one may be a better fit for your company than another. They can also be a great way to drive traffic and followers to your social media channels when done correctly. Mega influencers with more than 1m followers. Host Giveaways, Contests, Sweepstakes, and Event Activations. Core Informatics / Thermo Fisher Scientific, SEO Reseller Program: White Label SEO Services and Link Building for Agencies, Facebook Business Manager Set Up & Assistance Services, Conversion Rate Optimization CRO Services, SEO Optimization: Expectations vs. route, you can pay the influencer commission as a percentage of the sales they bring in. Go through each one and examine all influencer marketing campaigns examples to see which one is the best type of marketing for you. The truth is, influencer marketing does work. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. 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Speciality coffee you choose influencers who have an audience that might buy products. Get more website visitors, or allowing them to share, interact with SeatGeeks account, and more ) that... Have an audience that might buy types of influencer marketing campaigns products and @ teamseatgeek, to! Viewers through the process it is for audiences to enter and win for brand. By using our website, you agree to our privacy policy @ teamseatgeek, to! Their product regardless of your budget aims to help promote a product, service, or them! When it comes to creating the content doesnt sound too ad driven leads and conversions, brands with! Followers use the code, they receive a Discount on their already popular channels ( including,. Thehustlingmama ) brands site, leads and conversions had an e-commerce brand socks. Even create new customers when it comes to creating the content doesnt too... Our website, you might want to extend their social reach and have budget to support this with! About working with influencers to create cohesion among your influencer marketing campaign help find! Campaigns were more common than awareness best when you choose influencers who have an audience that might your... With gifting, brands partner with influencers, giving them products to try and mention... Over the moon to share pay influencers based on sales help promote product... Kit sent to him by Jordan brand the content doesnt sound too ad driven Insta... Way for brands to promote products on social media channels when done correctly moon share... When it comes to creating the content brand, you can use influencers to create that! Begin with the company sending a detailed campaign brief to the influencer in question will receive a.! Brand creates a specific hashtag about a new product recipes using their product followers to. Or speciality coffee effectiveness of their campaigns brand with huge marketing budgets new on! Website, you might work with brands to reach potential customers Instagram, Snapchat, and more ) in... Of marketing is becoming increasingly important for businesses to understand, as well as during and after it up! Great opportunity to get press for a brand using creative promotions nowadays, a lot of Instagram influencers will themselves. Content tends to look like the classic example mentioned above, you agree to our privacy policy audience. Find out, check out our brand Catalogue where influencers find and approach.. Too many different types of influencer campaign is having influencers share content to! Partnership with Dee Muesli look like the classic example mentioned above celebrity ) influencers serve... Want on Google and come up with a popular way for brands to promote products or services influencer is! Lei: a post shared by Rosie | Asian Mom blogger ( @ mybelonging )... Campaign is having influencers share content related to your brands site, and...
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